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2019

Redesigned AngelList’s homepage, rolled out their new brand, and increased sign-up conversion by 166%.

Role

Interaction design
Brand Design
Art direction
Prototyping

Company

AngelList

Collaborators

Emily Inverso
Writer

Ed Moss
Growth Designer

Mike Dee
Engineer

Gino Bud Hoiting
Illustrator

This was the first time AngelList updated its homepage in over five years.

My main goals were:

  1. Apply the new angellist brand system
  2. Clearly articulate angellist’s three verticals
  3. Don’t hurt sign-up conversion rate

Illustration by Hannah Buckman for the article “How To Switch Engineering Jobs—And Actually Like Your New Role”

Sign-up conversion increased by 166% with the new homepage.

I worked closely with our growth designer, Ed Moss, to optimize the information flow for SEO and conversion.

Year
Project
Organization
2020
AngelList
2013
2020
Draft & Draw
2018
2020
AngelList
2019
AngelList
2013
Meetup
2019
AngelList
2015
2016
OkCupid
2015
2016
OkCupid