After wrapping up the brand, it was time to launch and promote the show. I created an interactive toolkit of assets for the marketing team through Figma. The toolkit contained episode announcements, quote graphics for Twitter and Instagram, and templates to generate show previews through Headliner.
I created a visual marketing toolkit using Figma, where all assets lived as components, and everything is ready to be created and exported on the fly.
Change one line of text in a component, and it changes it across all of the assets for that episode's marketing channels.