I had a blast when I...
2021
Branded Wistia's "A Better Workplace" podcast, created an interactive experience for the show page, and then handed off a toolkit of marketing assets.
Role
Brand Design
Art Direction
Animation
Illustration
Organization
Wistia
Collaborators
David Sizemore
Art Director
A Better Workplace
1. Branding:
A visual voice for A Better Workplace
I had the privilege of working with Wistia's amazing brand team for a few months in 2021. They produce all of their series and content in-house, and I was very excited to work with their studio team to brand a new podcast.
I created a primary "cover", and then an alternate for each episode by remixing the positions and rotations of the core three shapes, creating a visual "conversation".
Role
Design
Illustration
Art direction
Animation
Collaborators
David Sizemore
Art Director
As part of Wistia's product, they offer beautiful channel pages for publications. I created custom video assets to bring the podcast to life while working within the product's restraints.
2. Assets:
Social Media & Ad Assets
After wrapping up the brand, it was time to launch and promote the show. I created an interactive toolkit of assets for the marketing team through Figma. The toolkit contained episode announcements, quote graphics for Twitter and Instagram, and templates to generate show previews through Headliner.
Role
Art direction
Design
Figmaaaaaaa
I created a visual marketing toolkit using Figma, where all assets lived as components, and everything is ready to be created and exported on the fly.
Change one line of text in a component, and it changes it across all of the assets for that episode's marketing channels.
