OkCupid:

1. VIDEO:

How OkCupid Gets You Dates

Christmas of 2015 was approaching, and the OkCupid app was about to be featured on the Android Play Store. We thought its listing page was looking a little lonely, so we decided make a video... in 5 days 😱.
I had a blast working on this with Thomaz Marcondez. We both co-wrote it, built the sets, shot the thing in my apartment, and finished post production in time for product launch.

Role

Art direction
Director
Paper Cutting
Set Design
Writing

Collaborators

Thomaz Marcondes
director/camera operator

Talita Zaragoza
Illustration/set design

Jake Zucker
post production

Title card showing a cardboard cutout phone with the title "How OkCupid Gets You Dates"
A hand turns a blender on, and it explodes red liquid all over white tile
Alarm clock almost being hit by a hammer because it won't stop ringing

This was one of those projects that without creative trust from leadership, there's no way it could have been pulled off… especially not in 5 days.

Behind the scenes: Talita and Thomaz on set

Behind the scenes: Talita and Thomaz on set

A finger clicking the Submit button on a cardboard cutout phone to capture their profile photo

2. Illustration:

Social Media Imagery

Working at OkCupid gave me a chance to get my hands dirty using things like ink, paper cutouts, and plastic toy puppies. Jumping across mediums and channels, these ended up being used for video, Instagram, Twitter, and our data blog.

Role

Art direction
Photography
Illustration
Writing

Collaborators

Kelly Cooper
writer

A photo illustration of a plastic toy cat with its head stuck in a beer glass filled with beer, with the caption "Just got here, date is wasted... gonna roll with it.
a photo of a shirt hanging on a clothesline with sweat stains under it, with a text message that says It's so hot in here and now I can't lift my arms... help
A pepper with googly eyes
A wooden hand holding a disco ball
a rough, sketchy drawing of two robots holding hands
A still frame from a video, featuring the okcupid logo cut out of paper
Illustration of humorous trophies
An animated gif of one plastic dog mounting another plastic dog, with beer rising from around them
One plastic dog mounting another plastic dog, with beer rising from around them
Year
Project
Organization
2022
Dopt
2022
Mux
2020
AngelList
2020
Wistia
2013
2020
Draft & Draw
2018
2020
AngelList
2019
AngelList
2015
2016
OkCupid
2013
Meetup
2015
2016
OkCupid