Oh, let me tell you about how I...

2013-2020

Created an event series for illustrators, coded the website and designed the brand, and then sold out over 20 events across NYC, SF, Austin, and Barcelona.

Role

Co-founder
Producer
Art Direction
Interaction Design
Front-end Dev

Organization

Draft & Draw

Collaborators

Jason Bacher
Co-Producer
Co-Everything

Chris Rushing
Co-Founder

Matt Dean
Photography

Mike Edmonds
Photography

Illustration by Hannah Buckman for the article “How To Switch Engineering Jobs—And Actually Like Your New Role”

Draft & Draw is an occasional gathering of those who draw.

Illustration by Hannah Buckman for the article “How To Switch Engineering Jobs—And Actually Like Your New Role”
Illustration by Hannah Buckman for the article “How To Switch Engineering Jobs—And Actually Like Your New Role”

The recipe is simple:

  1. 70+ Strangers who love to draw
  2. A special host to kick things off
  3. Yellow paper across of every table
  4. Pint glasses & Prints
  5. Beer (optional) + Pizza (yum)
Daniel Fishel, Host, D&D #16, 2019

Daniel Fishel, Host, D&D #16, 2019

At the beginning of each event, the host takes the audience through their process.

Adam J. Kurtz, Host, Draft & Draw #11, 2018

Adam J. Kurtz, Host, D&D #11, 2018

Alice Lee, Host, D&D #15, 2019

Alice Lee, Host, D&D #15, 2019

Josh Cochran, Host, D&D #13, 2019

Josh Cochran, Host, D&D #13, 2019

Ricardo Gonzalez, Host, D&D #8, 2020

Ricardo Gonzalez, Host, D&D #8, 2020

Armed with a fistful of markers, the audience is made up of artists, illustrators, and designers.

Photo of the Draft & Draw crowd
Photo of the Draft & Draw crowd
Photo of the Draft & Draw crowd
Photo of the Draft & Draw crowd

The crowd walks away with a custom pint glass and print featuring artwork by the host.

Pint Glass video
Daniel Fishel, Prints, D&D #16, 2019

Daniel Fishel, Prints, D&D #16, 2019

Jeff Rogers, Pint Glasses, D&D #3, 2014

Jeff Rogers, Pint Glasses, D&D #3, 2014

Adam J. Kurtz, Pint Glass, D&D #11, 2018

Adam J. Kurtz, Pint Glass, D&D #11, 2018

Qieer Wang, Pint Glass & Print, D&D #17, 2020

Qieer Wang, Pint Glass & Print, D&D #17, 2020

Jeff Rogers, Pint Glasses, D&D #3, 2014

Jeff Rogers, Pint Glasses, D&D #3, 2014

The website and marketing channels contain fun little details and personality.

Past hosts are displayed in a list, and when you mouse over their name, their artwork for the event appears in the square.

That square also provides a canvas for any visitor to contribute to the communal art.

When you sign up for our newsletter, a thank you message appears on the screen.

Square Social Graphic for Draft & Draw Campaign
Square Social Graphic for Draft & Draw Campaign
Square Social Graphic for Draft & Draw Campaign
Square Social Graphic for Draft & Draw Campaign
Square Social Graphic for Draft & Draw Campaign

Promo gifs utilize a square format so they work across channels like Instagram, our newsletter, website, etc.

Example of social media posts and newsletter

Please join us at the next Draft & Draw.

Year
Project
Organization
2020
AngelList
2013
2020
Draft & Draw
2018
2020
AngelList
2019
AngelList
2013
Meetup
2019
AngelList
2015
2016
OkCupid
2015
2016
OkCupid