The largest scale project I ever did was when I...

2013

Art directed and produced a three-panel billboard for Meetup on a busy corner in SOHO, capturing the attention of thousands thanks to its human message in an ocean of holiday ads.

Role

Art Direction
Project Management

Organization

Meetup

Collaborators

Seth Terpstra
Design, hand lettering

Photo of the billboard in Manhattan

Three panel billboard, 14 x 45 foot, on the corner of Houston and Lafayette. December 2013.

While walking back from lunch with a few colleagues in December 2013, our CEO pointed at three empty billboards on Houston and Lafayette and asked something along the lines of, "If we book those, would you want to put something on them for Christmas... which is in less than a week?"

I'm pretty sure he was half joking, but we ended up pulling this off in just under a week (from conception to installation).

Find Your People Wordmark
Photo of the billboard in the winter, surrounded by snow
Photo of the billboard from the street

I collaborated with Seth Terpstra on the design and lettering of the billboard.

Photos people posted to Instagram

A small sampling of Instagram photos tagged #findyourpeople, courtesy Seth Terpstra

Hundreds of people posted photos of the billboard to Instagram, often times taking the photo with their friend(s) standing in front of it.

Process shot of type and strokes

Process shots

Process shot of type and strokes
Photos people posted to Instagram

nice write-up from Adage about the billboard

Year
Project
Organization
2020
AngelList
2013
2020
Draft & Draw
2018
2020
AngelList
2019
AngelList
2013
Meetup
2019
AngelList
2015
2016
OkCupid
2015
2016
OkCupid