The largest scale project I ever did was when I...
Design, hand lettering
While walking back from lunch with a few colleagues in December 2013, our CEO pointed at three empty billboards on Houston and Lafayette and asked something along the lines of, "If we book those, would you want to put something on them for Christmas... which is in less than a week?"
I'm pretty sure he was half joking, but we ended up pulling this off in just under a week (from conception to installation).
I collaborated with Seth Terpstra on the design and lettering of the billboard.
Hundreds of people posted photos of the billboard to Instagram, often times taking the photo with their friend(s) standing in front of it.